South African rugby received a major boost this week with the announcement that Vodacom is expanding its long-standing partnership with SA Rugby, a relationship that began in 1995. The new agreement sees Vodacom become the official telecommunications partner for all national teams and domestic competitions, marking a significant step in the sport’s commercial evolution.
The deal covers the Springbok men’s and women’s teams in both 15s and sevens, the Junior Springboks, development squads, and flagship competitions such as the Carling Currie Cup and SA Cup. It also includes support for a new Women’s Super League, currently in development.
This move builds on Vodacom’s existing sponsorship of the Vodacom United Rugby Championship (URC), where South African teams have made a strong impact, reaching every Grand Final since joining the competition four seasons ago. The expanded partnership now stretches across every level of the game, from grassroots to elite, and across both genders.
SA Rugby CEO Rian Oberholzer welcomed the announcement, describing it as a vote of confidence in the sport’s direction. “Vodacom has been part of our rugby story for three decades,” he said. “Their continued support allows us to grow the game in meaningful ways, and their investment reflects a shared belief in the future of South African rugby.”
Vodacom’s involvement goes beyond branding. The company has committed to enhancing fan experiences and increasing visibility for the women’s game, aligning with broader goals around inclusion and social impact.
Sitho Mdlalose, CEO of Vodacom South Africa, said the partnership reflects the company’s values and ambitions. “Rugby brings South Africans together, and we’re proud to help take the game to more people, in more places, and in more powerful ways,” he said. “This is about building equity, growing the women’s game, and creating unforgettable moments for fans.”
