SA Rugby and Coca-Cola announced a groundbreaking new four-year partnership on Thursday, reigniting a collaboration that spans more than three decades which will see the red and white logo appear on the playing shorts of all the national teams in green and gold.
The new partnership includes the reigning world champions, the Springboks, as well as the Springbok women, Springbok Sevens men and women, as well as the Junior Springbok teams.
As part of the new sponsorship, Coca-Cola branding will feature on all the Springbok teams’ playing shorts, kicking off on Friday when the Blitzboks take the field at the HSBC SVNS Perth.
Coca-Cola’s long-standing history of supporting South African rugby includes the first time the Springboks were crowned world champions in 1995, and the development of the sport through the Coca-Cola Rugby School of Excellence and the Coca-Cola Youth Weeks, amongst other notable initiatives.
