SA Rugby and Monster Energy have entered into a new partnership which will incorporate a sponsorship of the Springboks as well as other national teams.
This partnership will see Monster Energy become the official energy drink partner of the Boks, supporting the team as they compete internationally in a bid to be crowned world champions for an unprecedented third successive time.
The four-year partnership also includes the Springbok Women, the Junior Boks and the Springbok Sevens men’s and women’s teams.
The partnership will include commercial rights, branding and activation opportunities, as well as exciting fan-centric elements.
The partnership will commence immediately, with the Castle Lager Incoming Series, when the Springboks will host Italy and Georgia in South Africa in July, being the first of the local Tests.
