The world’s leading brewer, AB InBev, has joined the thrill ahead of a new era in global club football starting next year in the USA by expanding their partnership with FIFA and becoming an Official Beer Partner for the FIFA Club World Cup 2025.
Having been an official sponsor of the FIFA World Cup since 1986, AB InBev and its leading portfolio of brands will now bring their renowned commitment to fan entertainment to the groundbreaking tournament, which will take place from 15 June to 13 July 2025.
FIFA President Gianni Infantino said: “AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup. We are embarking on a journey that will redefine club football and create a new global tournament. With AB InBev’s brands, we are creating unforgettable moments for football fans around the world.”
AB InBev’s sponsorship will include several key assets designed to enhance the fan experience throughout the tournament, notably the prestigious Player of the Match Award. Megabrands Budweiser and Michelob ULTRA will lead the partnership complemented with local brands in select markets.
